Top 5 Social Media Trends That You Must Incorporate Into Your Marketing Strategies

Social media is the next big thing in the virtual world. It has managed to become an integral part of our lives. Leveraging this platform can be highly beneficial for businesses with unique products and services to offer to their audience. With well-crafted social media strategies, you can connect with your target customers and keep them hooked on what’s coming next.

With the rapid growth of this medium in recent years, numerous social media trends have emerged. By adopting these upcoming trends, you can keep your business ahead of the fierce competition.

#1 Highlight your brand values

Modern customers appreciate brand values. It leaves a genuine impression on them. Modern brands use social media platforms to stand for the causes they believe in.

When you believe in pressing matters and take action by incorporating them into your brand goals, you can draw attention of the audience successfully. Just highlight it on your social media platforms. Boom! You showcase your brand values on a mass level.

#2 Personalization

Customers look for a personalized brand experience. Today, the expectations are high from brands. Being actively present on your social media is not enough. You need to engage with your online customers and know their buying preferences and brand expectations. How to leverage your social media handle? Here are some great tips:

• Quizzes
• Active Campaigns
• Content interaction with engaging posts
• Polls
• Exciting giveaways

#3 Collaboration with your brand’s fans and advocates

One of the cost-effective strategies to cut through the noise and get noticed by your target audience on social media is to focus on content collaboration. Filling this platform with user-generated content will work in favor of your business.

Invest in user-generated content and expand your social media reach. It will help you get more customers online. Go ahead with this impactful marketing trend without giving it any second thought!

#4 Paid social media for lead generation

It is good that you are aiming for organic social media growth. But, this process takes time, especially in the beginning. In such cases, paid social media comes to rescue. It allows your to use customer behavioral data and increases your social media return on investment. Here are some examples:

• Facebook Instant Experience Ads
• Facebook Slideshow Ads
• Instagram Shopping Ads
• LinkedIn Sponsored Lead Gen Forms
• LinkedIn Message Ads
• YouTube Ads

#5 Leverage influencer marketing

A significant portion of customers trusts their favorite influencers. When these renowned faces promote your brand on social media, your business sales skyrocket. You must focus on influencer marketing. These creators plan, design, and publish social content ranging from write-ups to video creation. They amplify your brand offerings in a much more engaging and effective way that prompts social media users to take action.

Want to get more updates on digital marketing strategies? Connect with WSI, one of the top digital marketing agencies in Arizona. We make sure you don’t miss out on anything on your brand reach.