Get Better conversions with Market Automation in Phoenix AZ
When your business grows it becomes virtually impossible to maintain 1:1 relationships with potential customers. Through marketing automation, we are able to nurture visitors, building increasingly deeper and more meaningful interactions with all who are interested in your products and services.
The Internet has raised the expectations of the modern consumer to a point where you are no longer just competing with companies in your category, but also being compared to non-related businesses on multiple dimensions.
Marketing automation is the great equalizer for businesses of all sizes, allowing you to keep your customers (or potential customers) deeply engaged through meaningful and ongoing communication that resonates and influences. These days, marketing automation is a must-have for competitive businesses.
Marketing automation software (like HubSpot, Marketo, Pardot, etc.) has traditionally been used by larger enterprise companies to great benefit, providing a consistent stream of pre-qualified leads that are ‘warm leads’ by the time they reach their salespeople. Because of the method of ‘dripping’ information to prospects over time, giving them time to learn about new concepts and advantages of your products through education, it can be a very efficient method of taking away some of the time-consuming tasks of educating a prospect about your services. As such, it has typically been considered to be a ‘nice to have’ tool if you have big budgets and someone to manage it in-house.
However, like all technology, there has been significant advancements in the last few years, and the cost of implementing a marketing automation solution has decreased immensely. Now, it is quite manageable for even small local businesses to have an ongoing lead generation tool that makes the most of their precious time with prospects, while educating them along the way. If you have looked at marketing automation as a possible solution for your lead generation problems in the past, but have been scared away by the costs, it may now be a very viable option for your business.
A lead generation solution should evolve as your company evolves. If your salespeople are struggling to prequalify many leads and are taking too much time to get them through the buying cycle, marketing automation may be the tool you need to enhance your lead generation activities. A well-managed and rightly implemented marketing automation strategy can provide your business a steady flow of pre-qualified leads and help consistently grow your business.
If you wish to discuss how marketing automation can enhance your existing lead generation strategy, book a consultation with a WSI Digital Marketing Consultant today.