Author Archives: Madhu Chadha

The evolution of marketing: How AI is shaping the future?

Posted on May 10, 2023 by Madhu Chadha

Marketing has evolved greatly from print ads and television commercials. With today’s tools and technologies, marketers can reach their target audiences in more personalized and engaging ways than ever before. Artificial intelligence (AI) is an emerging technology that is shaping …

Posted in Future of Marketing & AI | Comments Off on The evolution of marketing: How AI is shaping the future?

Get Insights Into Web3 Marketing

Posted on May 10, 2023 by Madhu Chadha

Although the internet is constantly evolving with the emergence of technologies like ChatGPT and AI, Web3 remains a futuristic concept for many. However, we are steadily progressing towards a time when Web3 will be universally accessible and clearly defined. Web3: …

Posted in Conversion | Comments Off on Get Insights Into Web3 Marketing

The Impact of Zero-Click Trends on SEO

Posted on May 4, 2023 by Madhu Chadha

A new era of zero-click trends has begun! It will shape SEO as more users get answers without clicking on search results. The Basics of Zero-Click Trends In zero-click searches, users find what they are looking for without clicking on …

Posted in SEO | Comments Off on The Impact of Zero-Click Trends on SEO

Social Media Branding: 5 Steps to Success

Posted on May 1, 2023 by Madhu Chadha

A brand differentiates a business from its competitors at its basic level. To reach potential customers, it is crucial to have an active social media presence.  The majority of businesses fail to use social media correctly, which prevents them from …

Posted in Social media | Tagged | Comments Off on Social Media Branding: 5 Steps to Success

5 Reasons Why You Should Update Your Content Regularly

Posted on April 8, 2023 by Madhu Chadha

In today’s digital age, content is king. Whether it’s a blog, website, or social media profile, the content you produce plays a critical role in engaging your audience and driving traffic to your website. However, simply creating and posting content …

Posted in SEO | Comments Off on 5 Reasons Why You Should Update Your Content Regularly

The Power of Social Media Ads: How to Maximize the ROI of Your Business?

Posted on April 8, 2023 by Madhu Chadha

In a world where technology continues to shape how we communicate and conduct business, social media has emerged as a powerful tool for marketers to reach their target audience – and for a good reason! The world spends more than …

Posted in Social media | Tagged | Comments Off on The Power of Social Media Ads: How to Maximize the ROI of Your Business?

Trends in Email Marketing for 2023

Posted on March 27, 2023 by Madhu Chadha

Email marketing has come a long way since Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email in 1978 (which reportedly led to sales of $13 million).1 Today, it still remains one of the most effective …

Posted in Email Marketing, SEO | Comments Off on Trends in Email Marketing for 2023

AI Apps: How Do They Fit Into Your Digital Strategy?

Posted on March 25, 2023 by Madhu Chadha

Artificial intelligence (AI) has rapidly become a key player in the digital landscape, transforming how businesses operate and communicate with customers. In fact, AI technology is being populated on such a scale that the global market value of AI is …

Posted in Conversion | Comments Off on AI Apps: How Do They Fit Into Your Digital Strategy?

LinkedIn Ads: Why Do They Matter?

Posted on March 11, 2023 by Madhu Chadha

Founded in 2002 as a networking site for career-minded professionals, LinkedIn has grown over the years to become one of the world’s most popular and widely used social media platforms. Decision-makers, with twice the buying power of average audiences, have …

Posted in Conversion | Tagged , | Comments Off on LinkedIn Ads: Why Do They Matter?

Update on Google’s Helpful Content for Digital Marketers

Posted on March 10, 2023 by Madhu Chadha

Since its inception in 1998, Google Search has grown to be the most-visited website in the world, handling more than 8.5 billion searches per day1. Every day, millions of people turn to Google for helpful information on various topics. And …

Posted in SEO | Comments Off on Update on Google’s Helpful Content for Digital Marketers

Digital Word of Mouth: What Does It Mean?

Posted on February 27, 2023 by Madhu Chadha

With the digital landscape continuously evolving, brands have had to get creative when it comes to connecting with their target audience. One strategy that has gained traction in recent years is digital word of mouth (DWOM) – using digital channels …

Posted in Digital Marketing | Tagged , , | Comments Off on Digital Word of Mouth: What Does It Mean?

The 5 Steps to a Successful Social Media Branding Strategy

Posted on February 24, 2023 by Madhu Chadha

In today’s digital world, social media has become essential to any successful business. However, with over 70% of businesses now using platforms like Twitter, Facebook, and Instagram to boost their brand image, grow customer loyalty and engagement, as well as …

Posted in Social media | Tagged | Comments Off on The 5 Steps to a Successful Social Media Branding Strategy