Trends in Email Marketing for 2023

Email marketing has come a long way since Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email in 1978 (which reportedly led to sales of $13 million).1 Today, it still remains one of the most effective marketing channels, with 69% of marketers using email marketing to disseminate their content.2 

But with advances in technology and ever-evolving consumer behavior, email marketing strategies are constantly changing and improving. What worked a decade ago may not be as effective now. Therefore, if you are a small business owner, a marketing professional, or a digital marketing company in Phoenix, AZ area, it’s important to stay updated on these 5 latest email marketing trends to ensure that your campaigns remain relevant and engaging to your target audience in 2023!

• Personalization

Gone are the days of generic “Dear Customer” emails. Today, personalization is key to successful email campaigns. In fact, 72% of consumers say that targeted personalization impacts their purchasing decisions.3 

Therefore, if you want to stand out from the competition in 2023, make sure your emails are tailored to the recipient’s tastes and preferences. Address recipients by name, include dynamic content that changes depending on the recipient’s interests, and use segmentation to send customized messages to different audiences.

• Automation

Email marketing automation has been around for a while, but it’s still a trend that businesses need to keep up with in 2023. By adding triggers and rules to your emails, you can create personalized and automated emails that provide a more seamless experience for customers. 

With automated emails, you’ll save precious resources, reach the right people at the right time, and increase engagement with your content. 

• Omnichannel Integration 

No longer is email marketing a stand-alone activity – in 2023, businesses need to adopt an omnichannel approach that integrates emails with other marketing channels. This means creating cohesive campaigns across multiple platforms and leveraging data from them to create better, more personalized experiences for your customers. 

For example, suppose you are a marketer at an eCommerce store. In that case, you can send a text message, in-app notification, and push notification, in addition to your email, to promote a new product launch. 

• BIMI 

In 2023 and the days to come, Brand Indicators for Message Identification (BIMI) will likely be the next big thing in email marketing. BIMI is a new authentication protocol that enables brands to authenticate their emails and display an associated logo in the recipient’s inbox. This helps to increase brand recognition and improves open rates. 

• AMP for Email 

Did you know that Accelerated Mobile Pages (AMP) can also be used in emails? AMP for Email offers a more interactive, media-rich experience to email users, enabling them to take action directly within the email itself. 

For example, you can add carousels and forms so customers can browse products or submit their details without leaving the email. This not only improves engagement but also saves the recipient time and effort, making it a great email marketing strategy in 2023.

Final Thoughts

Email marketing is constantly evolving, and businesses must keep up with the latest trends to get the most out of their campaigns. By focusing on the trends discussed above, businesses in 2023 can use email marketing to engage their customers and drive real results. 

But remember, a successful email marketing campaign requires more than just following trends. It also requires a well-executed strategy tailored to your target audience and business goals. That’s why partnering with WSI – a reputable digital marketing company in Phoenix – can be a game-changer for businesses looking to elevate their email marketing game. 

With our expertise, businesses can leverage the latest trends while also developing a customized strategy that speaks to their unique audience and goals. 

So, don’t wait any longer – contact WSI today to learn more about how we can help you leverage the power of internet marketing in Phoenix!